Panerai Social Media Intern
Fondata nel 1860 a Firenze come laboratorio, negozio e scuola di orologeria, Panerai è stata per anni il fornitore di strumenti di precisione per la Marina Militare Italiana, soprattutto per le esigenze dei corpi speciali subacquei. I progetti sviluppati in questo periodo – tra cui gli orologi Luminor e Radiomir –sono stati coperti dal segreto militare per anni e il loro lancio sul mercato internazionale è avvenuto in seguito all’acquisizione del marchio da parte del gruppo Richemont nel 1997.
Oggi Panerai sviluppa e produce nella manifattura di Neuchâtel i propri movimenti e orologi, sintesi tra design e storia italiani e maestria manifatturiera svizzera, che sono venduti attraverso un’esclusiva rete di distributori e nelle boutique monomarca nel mondo.
Panerai is a high-end status sports watch brand, fully exploiting its values of belonging that allow Panerai owners to feel part of an exclusive club.
The fundamental values of Panerai are based on history and the sea world, authenticity, exclusivity and rarity, product identity, Italian design and Swiss technology.
For our Panerai Milan HQ we are looking for a Social Media Intern that will be part of the Digital team.
Mission
The intern will be responsible for supporting the Social Media team in executing the Social Media strategy by developing marketing materials, reporting and marketing strategies to increase the Panerai Digital presence worldwide through the effective use of social media outlets.
The duties include coordinating the synergies between Panerai Headquarter, Media Agencies and Panerai Markets to implement the social media strategy worldwide, developing strong reporting system, coordinate the development of the relevant marketing materials to increase the Panerai Social Media relevance worldwide, the panerai.com web site traffic and e-commerce sales in strong cooperation with the local marketing teams.
Strategic & Operational Responsibilities
- Supporting the Social Media team by enabling the relationship between Panerai local marketing teams and Media agencies in implementing the Social Media advertising campaigns worldwide and on developing dedicated social contents.
- Work closely with the Panerai local team to produce social editorial calendar, monitor the direct postings and produce related reportings. Panerai’s global social channels include but are not limited to: Instagram, Facebook, LinkedIn, TikTok, Snapchat, Weibo, WeChat, Redbook, Douyin, Line and Kakaotalk.
- Ensuring that Social Media advertising campaigns are in line with the Panerai positioning, strategy, and brand DNA.
- Assisting the Social Media Manager in setting key performance indicators (KPIs) for social media campaigns and performance monitoring and reporting.
- Supporting in the Benchmarking Analysis: competitors, positioning, and market trends.
- Working with marketing professionals to develop social media marketing contents
Knowledge and Professional skills
- Bachelor’s degree in Marketing, Economics, Business or similar
- Able to activate a curricular internship
- Fluent in English and Italian, written and spoken. The knowledge of French/ Chinese/ Japanese or Korea is considered a plus.
- Excellent knowledge and use of Microsoft Office Suite particularly Excel and PowerPoint.
- Strong project and communication skills with the ability to work well under pressure
- Precise with excellent analytical and problem-solving skills (able to analyze, assess data, determine trends and opportunities, identify problems, and propose solutions)
- Organized, with the ability to work proactively on multiple projects simultaneously and work independently and achieve established deadlines and goals.
- A previous digital marketing/social media management experience in a Fashion/Luxury industry or in an agency is appreciated
- Knowledge of Google Analytics, Meta Business Suites (Ad Manager, insights) is considered a plus
